SearchNorwich 4
St Georges Works, 51 Colegate, Norwich NR3 1DD
31 January 2019 at 18:00:00
Event summary
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In January, we’re going to have international speaker, Lukasz Zelezny join us to talk about SEO tactics to implement tonight. Lukasz is Director of Organic Performance for Zoopla, uSwitch and PrimeLocation and has spoken all over the world at SEO conferences, so he’ll definitely have some exciting tactics to share!
Mark Williams-Cook will be standing in for Natalie, giving a “promptly prepared” talk on the important facets of SEO that commonly get looked over in the development cycle – Why won’t somebody think of the robots?
Lorraine Bliss, MBE will be taking the much-loved charity spotlight in January to tell us about St Edmunds Society, better known as St-Eds. St-Eds is a non-profit organisation that supports the young people of Norfolk to gain accredited training.
The schedule
The venue
The speakers
Key takeaways
Video
Slides
Lots of important SEO changes have no direct impact on the user – so they can easily be overlooked
Seemingly ‘simple’ things such as URL migrations are often more nuanced and complex than they seem
Advice even from sources such as Google does not always reflect reality – listen to all sources
Be aware some modern JS frameworks can cause crawling issues
Googlebot doesn’t do javascript
Dynamic rendering is a potential solution
Mark Williams-Cook
Won't somebody think of the robots?
Key takeaways
Video
Slides
Calculating traffic potential using tools such as SEMrush is a great way to get SEO buy-in
Targeting keywords that already rank is the “low hanging fruit” to get quicker traffic gains
You can link build by tracking brand mentions to get easy links
Answer boxes can be a great tactic when you’re dealing with an established website or industry leader
WordPress offers lots of great SEO plugins that can save time and leapfrog you in SERPs
Easy moves such as cloud hosting can vastly improve website performance