Jon honed his SEO skills in the competitive specialist insurance market. Sure, insurance can be a joyless necessity, and a very dry subject, but that just makes content and SEO more of a challenge. There is always a way to improve on what’s already out there, even if it’s public liability cover.

He is a strong advocate that great SEO comes from putting your customers first – keywords, links and content, count for little if it’s not adding value to your users!

Now as Head of Organic Search at Further, he gets to ponder these existential issues while managing some of the most talented SEOs and outreachers in the UK.