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SearchNorwich 1

St Georges Works, 51 Colegate, Norwich NR3 1DD

17 August 2018 at 17:00:00

Register on Eventbrite (Free)

Event summary

We’re really proud to announce that the inaugural SearchNorwich event will be held on 5th July 2018 at the wonderful St. Georges Works facilities in Norwich City Centre.


SearchNorwich is a brand new free search marketing meetup in Norwich focusing on bringing together those that want to learn more about search marketing, meet new people and share knowledge.


If you want to find out how real businesses are winning results in Google, what strategies, tools and tactics they’re using – this is the place for you. Every event we also run a charity spotlight, taking just 10 minutes of your time to introduce you to a local Norwich charity who will explain the work they do and how you can help them if you want to get involved.


There’s also free food, drinks, wine and beer! In fact, there are loads of reasons you should come to SearchNorwich.

The schedule

The venue 

The speakers

Key takeaways
Video


Slides



  • Google AdWords is about relevance & user experience, not keywords & bidding

  • Quality score has a direct impact on your cost per conversion and therefore your ROI

  • Everything is a test, and you should test regularly, you'll rarely get it right first time

  • Get smart and use Google's free testing tools

  • Get even smarter and get Google's new ad features to do the testing for you

  • Remember, test, test and test again. That's how you get ROI from Google AdWords!

Sean Clark

Leveraging the Google brain for increased Adwords ROI

Key takeaways
Video


Slides
  • A page with ranking and performance data can be improved upon more easily than getting new pages to rank from scratch.

  • This approach helps you build on the things which already work, rather than using guess work.

  • Growing the page using insight from the keywords it 'nearly' ranks for can help improve the breadth of the topic, increase the keywords it will rank for, and potentially improves rankings over all.

  • When you have grown it as much as possible, you'll naturally be faced needing to create a new page, in order to keep targeting closely related keywords.

  • Understand which are your best performing pages and be sure to protect them with maintenance. Also understand which ones could do with a little extra 'love' - make sure this work gets done. Only then should you be confident to go off and opportunity spot for new pages.


And remember....


  • A page which ranks, and sends traffic is more valuable than 100 pages which do not.

  • Going for the 'volume of pages' approach is a great way to get lucky sometimes.



Jon Falgate

Keyword research: The beginning, the middle and the end

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  • Please do! Sometimes it can be intimidating to go to a room with a bunch of strangers.

     

    All you'll need to do is to share the event link with friends and colleagues, so they can sign up for the event.

  • We will always provide vegan and vegetarian and gluten-free options for food and drink where possible. In the case of specifically ordered food, we’ll put a label nearby so you know what is suitable for you. If you have any other dietary requirements please let us know.

  • Apart from meeting lovely people like yourself, you'll experience some of the most technical conversations going – “Why did Google say they weren’t parsing second-wave javascript inserted canonical tags when it’s proven they do?" – you know, the usual conversation starters!

     

    You’ll also meet people not like you, which is probably more important. Chat with in-house digital marketers or freelancers to hear what they’re saying about working with agencies and what they really need help with.

     

    There’s so much marketing talent in Norwich, including agencies working with huge global brands. Let’s learn together and help each other so we can all get better at our jobs and keep Norwich on the map!

  • Working in-house gives you the chance to get closer to the brand than anyone, but it’s a double-edged sword. It can be refreshing to meet agency people who work over a varied cross-section of verticals and have had the luxury of trying (and failing) with a wide range of strategies.

     

    Getting to know other digital marketers can lead to great conversations about how to handle the specific challenges of working in-house and how to get the best from agencies.

     

    It's all about collaboration and cooperation, when we learn together, it benefits everyone.

  • Great digital talent is hard to find and even harder to attract and you’re going to be in a room full of people who are involved in it – we’ve partnered with the University of East Anglia and Norwich City College, so you’ll be able to meet the next rising star in the digital marketing world.

     

    The talks will give you a strategic insight into what to consider for your business. You’ll also be in a room full of people that will want to talk to you about it. They’ll also be great networking opportunities with other local businesses.

  • In a nutshell, you may find your next employer or apprenticeship in search marketing at SearchNorwich.

     

    You’ll also get invaluable insight into the day-to-day of companies who do search marketing and learn how agencies plan or execute campaigns.

     

    There’s also free food and drink if that student loan is looking tight.

FAQs

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