SearchNorwich 1
St Georges Works, 51 Colegate, Norwich NR3 1DD
17 August 2018 at 17:00:00
Event summary
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We’re really proud to announce that the inaugural SearchNorwich event will be held on 5th July 2018 at the wonderful St. Georges Works facilities in Norwich City Centre.
SearchNorwich is a brand new free search marketing meetup in Norwich focusing on bringing together those that want to learn more about search marketing, meet new people and share knowledge.
If you want to find out how real businesses are winning results in Google, what strategies, tools and tactics they’re using – this is the place for you. Every event we also run a charity spotlight, taking just 10 minutes of your time to introduce you to a local Norwich charity who will explain the work they do and how you can help them if you want to get involved.
There’s also free food, drinks, wine and beer! In fact, there are loads of reasons you should come to SearchNorwich.
The schedule
The venue
The speakers
Key takeaways
Video
Slides
Google AdWords is about relevance & user experience, not keywords & bidding
Quality score has a direct impact on your cost per conversion and therefore your ROI
Everything is a test, and you should test regularly, you'll rarely get it right first time
Get smart and use Google's free testing tools
Get even smarter and get Google's new ad features to do the testing for you
Remember, test, test and test again. That's how you get ROI from Google AdWords!
Sean Clark
Leveraging the Google brain for increased Adwords ROI
Key takeaways
Video
Slides
A page with ranking and performance data can be improved upon more easily than getting new pages to rank from scratch.
This approach helps you build on the things which already work, rather than using guess work.
Growing the page using insight from the keywords it 'nearly' ranks for can help improve the breadth of the topic, increase the keywords it will rank for, and potentially improves rankings over all.
When you have grown it as much as possible, you'll naturally be faced needing to create a new page, in order to keep targeting closely related keywords.
Understand which are your best performing pages and be sure to protect them with maintenance. Also understand which ones could do with a little extra 'love' - make sure this work gets done. Only then should you be confident to go off and opportunity spot for new pages.
And remember....
A page which ranks, and sends traffic is more valuable than 100 pages which do not.
Going for the 'volume of pages' approach is a great way to get lucky sometimes.