SearchNorwich 11
St Georges Works, 51 Colegate, Norwich NR3 1DD
13 February 2020 at 18:00:00
Event summary
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In the light of the news in March 2020 on COVID-10, we made the difficult decision to cancel the event.
The following provides an overview of the talks and links to relevant videos which will help to inform you on the topic for the event.
For SearchNorwich 11 we have the Managing Director of Type A Media, Ross Tavendale with us to talk about SEO strategy vs tactics and what he learnt when working with the FTSE 100. Ross is a regular on the SEO scene, having spoken at BrightonSEO as well as a number of other meetups and conferences.
We also have freelance SEO consultant Natalie Mott with us. Natalie has over 11 years’ experience in delivering effective SEO, PPC, PR and content marketing strategies across a range of verticals.
The schedule
The venue
The speakers
Key takeaways
Video
Slides
There is a lot of misinformation about SEO out there. Whether you are a provider or procurer of SEO services, regardless of what side of the fence you sit on, many of us have come across at least one SEO recommendation that is complete nonsense, that at best will have no impact on your SEO performance, and at worst could have dire consequences.
This talk is designed to:
Quash some of the weirder SEO rumours that persist
Answer some of the common queries that SEO suppliers / managers receive from clients & stakeholders
Allay fears about mysterious penalties that Google may or may not inflict on your site, and
Help you make informed decisions about how best to proceed with your SEO project
In the light of the news and discussions in March 2020, we had to take the hard decision to cancel SearchNorwich 11.
For now, tune in to the SearchNorwich podcast episode on Natalie's talk.
Natalie Mott
Common SEO myths and misconceptions
Key takeaways
Video
Slides
SEO is now a mature marketing channel with most business people understanding the fundamentals. However, all to often SEO is presented as a confusing 200 page audits with a laundry list of "fixes" with no real business strategy behind them. This leads to slow results, confused stakeholders and frustrated management.
So what can the modern SEO do to provide maximum value and clarity?
Provide a strategy that goes beyond a technical to-do list, measuring success as pounds and pence, not ranking movement.
In this talk, Ross will take you through the exact frameworks and strategies Type A media to drive SEO results for the biggest sites in the world.
Ross Tavendale
SEO strategy vs tactics
Our sponsors
365d
24h
60m
60s
Newsletter signup
Please do! Sometimes it can be intimidating to go to a room with a bunch of strangers.
All you'll need to do is to share the event link with friends and colleagues, so they can sign up for the event.
We will always provide vegan and vegetarian and gluten-free options for food and drink where possible. In the case of specifically ordered food, we’ll put a label nearby so you know what is suitable for you. If you have any other dietary requirements please let us know.
Apart from meeting lovely people like yourself, you'll experience some of the most technical conversations going – “Why did Google say they weren’t parsing second-wave javascript inserted canonical tags when it’s proven they do?" – you know, the usual conversation starters!
You’ll also meet people not like you, which is probably more important. Chat with in-house digital marketers or freelancers to hear what they’re saying about working with agencies and what they really need help with.
There’s so much marketing talent in Norwich, including agencies working with huge global brands. Let’s learn together and help each other so we can all get better at our jobs and keep Norwich on the map!
Working in-house gives you the chance to get closer to the brand than anyone, but it’s a double-edged sword. It can be refreshing to meet agency people who work over a varied cross-section of verticals and have had the luxury of trying (and failing) with a wide range of strategies.
Getting to know other digital marketers can lead to great conversations about how to handle the specific challenges of working in-house and how to get the best from agencies.
It's all about collaboration and cooperation, when we learn together, it benefits everyone.
Great digital talent is hard to find and even harder to attract and you’re going to be in a room full of people who are involved in it – we’ve partnered with the University of East Anglia and Norwich City College, so you’ll be able to meet the next rising star in the digital marketing world.
The talks will give you a strategic insight into what to consider for your business. You’ll also be in a room full of people that will want to talk to you about it. They’ll also be great networking opportunities with other local businesses.
In a nutshell, you may find your next employer or apprenticeship in search marketing at SearchNorwich.
You’ll also get invaluable insight into the day-to-day of companies who do search marketing and learn how agencies plan or execute campaigns.
There’s also free food and drink if that student loan is looking tight.