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SearchNorwich 11

St Georges Works, 51 Colegate, Norwich NR3 1DD

13 February 2020 at 18:00:00

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Event summary

Ross Tavendale
Natalie Mott

In the light of the news in March 2020 on COVID-10, we made the difficult decision to cancel the event.


The following provides an overview of the talks and links to relevant videos which will help to inform you on the topic for the event.


For SearchNorwich 11 we have the Managing Director of Type A Media, Ross Tavendale with us to talk about SEO strategy vs tactics and what he learnt when working with the FTSE 100. Ross is a regular on the SEO scene, having spoken at BrightonSEO as well as a number of other meetups and conferences.


We also have freelance SEO consultant Natalie Mott with us. Natalie has over 11 years’ experience in delivering effective SEO, PPC, PR and content marketing strategies across a range of verticals.


The schedule


The venue 

The speakers

Key takeaways
Video


Slides

There is a lot of misinformation about SEO out there. Whether you are a provider or procurer of SEO services, regardless of what side of the fence you sit on, many of us have come across at least one SEO recommendation that is complete nonsense, that at best will have no impact on your SEO performance, and at worst could have dire consequences.


This talk is designed to:

  • Quash some of the weirder SEO rumours that persist

  • Answer some of the common queries that SEO suppliers / managers receive from clients & stakeholders

  • Allay fears about mysterious penalties that Google may or may not inflict on your site, and

  • Help you make informed decisions about how best to proceed with your SEO project


In the light of the news and discussions in March 2020, we had to take the hard decision to cancel SearchNorwich 11.


For now, tune in to the SearchNorwich podcast episode on Natalie's talk.

Natalie Mott

Common SEO myths and misconceptions

Key takeaways
Video




Slides

SEO is now a mature marketing channel with most business people understanding the fundamentals. However, all to often SEO is presented as a confusing 200 page audits with a laundry list of "fixes" with no real business strategy behind them. This leads to slow results, confused stakeholders and frustrated management.


So what can the modern SEO do to provide maximum value and clarity?

  • Provide a strategy that goes beyond a technical to-do list, measuring success as pounds and pence, not ranking movement.


In this talk, Ross will take you through the exact frameworks and strategies Type A media to drive SEO results for the biggest sites in the world.



Ross Tavendale

SEO strategy vs tactics

Our sponsors

365d

24h

60m

60s

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