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Upcoming event

SearchNorwich 15

Fuel Studios, Kiln House, Pottergate, Norwich NR2 1DX

17 April 2024 at 17:00:00

Event summary

Link building panel
Natalia Witczyk

Spring has sprung and SearchNorwich 15 is here!

We will have renowned international SEO consultant Natalia Witczyk joining us as a guest speaker.

Our second session will be a panel of link building experts featuring Tabby Farrar (Principal Content & Digital PR Consultant, Candour), Lydia Fox (Outreach Manager, Atlas SEO), Fery Kaszoni (Managing Director, Search Intelligence) and Jo O'Reilly (Freelance Digital PR specialist).

SearchNorwich is a free meetup for anyone interested in search marketing, which will bring you talks from the search marketing world to help you:

Learn more about search marketing and all it entails

Meet new people and foster cooperation

Share practical and actionable advice so we can stay one step ahead

Join us on the 17 April 2024 at Fuel Studios for an engaging evening in the heart of Norwich's digital marketing community.

The schedule

18:00 - 18:45

Meet new people

Grab a name badge and a drink, wear a smile and you’ll meet some lovely people who want to talk to you about search (and probably other stuff, too!).


18:45 - 19:00

Charity Spotlight: Norfolk Clubhouse

June Webb will be joining us in April to give more details about what Norfolk Clubhouse is and how we can help.

Norfolk Clubhouse is a charity supporting adults 18 and over, living with mental health difficulties to access positive opportunities for social connection, education, training and employment.

June founded the charity in June 2019 after working for several years in various roles helping those facing homelessness and economic and social disadvantage.

As a former social worker, June wanted to facilitate a system change in the way mental and physical health was being supported historically and offer a holistic approach to the often fragmented existing service provision.


19:00 - 19:30

First talk: 5 essential international SEO tools by Natalia Witczyk

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks.

Never done any International SEO before? Perfect, this talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time!

A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.


19:30 - 20:00

Networking and chats

Refill your glasses, grab some snacks and share your thoughts on what you’ve just learned! Drinks and snacks are kindly provided by our sponsor, Search Intelligence.


20:00 - 20:30

Panel: Link building and digital PR

Four professional link builders will join our panel to discuss the pros and cons of different link building practices and techniques.

Our panel includes:

Each panellist brings a wealth of experience and a variety of opinions about digital PR and link building best practices in 2024.


20:30 - 21:00

Networking and chats

Last chance to make those connections, add that cool new person on LinkedIn and share a drink or two before we finish for the evening.

The venue 

Fuel Studios Floor 5, Kiln House, Pottergate, Norwich NR2 1DX


How to get here

If you’re arriving by car, the nearest car park is Pottergate Car Park which is a 1 minute walk from the venue; alternatively, you can also use the St.Andrews Car park which is a 5 minute walk away.

For those using public transport, Norwich Station (Greater Anglia/EMR services) is an 18 minute walk away (or you can use the station taxi rank).

Travelling by bus? You'll find the nearest bus stop is Castle Meadow, which is a 6 minute walk from the venue.



This venue has wheelchair accessible room access, lifts and facilities.

The venue has a drop off point, just outside of the main entrance.

The speakers

Key takeaways