Upcoming event
SearchNorwich 15
Event summary
Spring has sprung and SearchNorwich 15 is here!
We will have renowned international SEO consultant Natalia Witczyk joining us as a guest speaker.
Our second session will be a panel of link building experts featuring Tabby Farrar (Principal Content & Digital PR Consultant, Candour), Lydia Fox (Outreach Manager, Atlas SEO), Fery Kaszoni (Managing Director, Search Intelligence) and Jo O'Reilly (Freelance Digital PR specialist).
SearchNorwich is a free meetup for anyone interested in search marketing, which will bring you talks from the search marketing world to help you:
Learn more about search marketing and all it entails
Meet new people and foster cooperation
Share practical and actionable advice so we can stay one step ahead
Join us on the 17 April 2024 at Fuel Studios for an engaging evening in the heart of Norwich's digital marketing community.
The schedule
18:00 - 18:45
Meet new people
Grab a name badge and a drink, wear a smile and you’ll meet some lovely people who want to talk to you about search (and probably other stuff, too!).
18:45 - 19:00
Charity Spotlight: Norfolk Clubhouse
June Webb will be joining us in April to give more details about what Norfolk Clubhouse is and how we can help.
Norfolk Clubhouse is a charity supporting adults 18 and over, living with mental health difficulties to access positive opportunities for social connection, education, training and employment.
June founded the charity in June 2019 after working for several years in various roles helping those facing homelessness and economic and social disadvantage.
As a former social worker, June wanted to facilitate a system change in the way mental and physical health was being supported historically and offer a holistic approach to the often fragmented existing service provision.
19:00 - 19:30
First talk: 5 essential international SEO tools by Natalia Witczyk
In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks.
Never done any International SEO before? Perfect, this talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time!
A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.
19:30 - 20:00
Networking and chats
Refill your glasses, grab some snacks and share your thoughts on what you’ve just learned! Drinks and snacks are kindly provided by our sponsor, Search Intelligence.
20:00 - 20:30
Panel: Link building and digital PR
Four professional link builders will join our panel to discuss the pros and cons of different link building practices and techniques.
Our panel includes:
Jo O'Reilly (Freelance Digital PR Specialist)
Tabby Farrar (Principal Content & Digital PR Consultant, Candour)
Fery Kaszoni (Managing Director, Search Intelligence)
Lydia Fox (Outreach Manager, Atlas SEO)
Each panellist brings a wealth of experience and a variety of opinions about digital PR and link building best practices in 2024.
20:30 - 21:00
Networking and chats
Last chance to make those connections, add that cool new person on LinkedIn and share a drink or two before we finish for the evening.
The venue
Fuel Studios Floor 5, Kiln House, Pottergate, Norwich NR2 1DX
How to get here
If you’re arriving by car, the nearest car park is Pottergate Car Park which is a 1 minute walk from the venue; alternatively, you can also use the St.Andrews Car park which is a 5 minute walk away.
For those using public transport, Norwich Station (Greater Anglia/EMR services) is an 18 minute walk away (or you can use the station taxi rank).
Travelling by bus? You'll find the nearest bus stop is Castle Meadow, which is a 6 minute walk from the venue.
Accessibility
This venue has wheelchair accessible room access, lifts and facilities.
The venue has a drop off point, just outside of the main entrance.
The speakers
Key takeaways
Video
Slides
Natalia Witczyk
Key takeaways
Video
Slides
Link building panel
Our sponsors
365d
24h
60m
60s
Newsletter signup
Please do! Sometimes it can be intimidating to go to a room with a bunch of strangers.
All you'll need to do is to share the event link with friends and colleagues, so they can sign up for the event.
We will always provide vegan and vegetarian and gluten-free options for food and drink where possible. In the case of specifically ordered food, we’ll put a label nearby so you know what is suitable for you. If you have any other dietary requirements please let us know.
Apart from meeting lovely people like yourself, you'll experience some of the most technical conversations going – “Why did Google say they weren’t parsing second-wave javascript inserted canonical tags when it’s proven they do?" – you know, the usual conversation starters!
You’ll also meet people not like you, which is probably more important. Chat with in-house digital marketers or freelancers to hear what they’re saying about working with agencies and what they really need help with.
There’s so much marketing talent in Norwich, including agencies working with huge global brands. Let’s learn together and help each other so we can all get better at our jobs and keep Norwich on the map!
Working in-house gives you the chance to get closer to the brand than anyone, but it’s a double-edged sword. It can be refreshing to meet agency people who work over a varied cross-section of verticals and have had the luxury of trying (and failing) with a wide range of strategies.
Getting to know other digital marketers can lead to great conversations about how to handle the specific challenges of working in-house and how to get the best from agencies.
It's all about collaboration and cooperation, when we learn together, it benefits everyone.
Great digital talent is hard to find and even harder to attract and you’re going to be in a room full of people who are involved in it – we’ve partnered with the University of East Anglia and Norwich City College, so you’ll be able to meet the next rising star in the digital marketing world.
The talks will give you a strategic insight into what to consider for your business. You’ll also be in a room full of people that will want to talk to you about it. They’ll also be great networking opportunities with other local businesses.
In a nutshell, you may find your next employer or apprenticeship in search marketing at SearchNorwich.
You’ll also get invaluable insight into the day-to-day of companies who do search marketing and learn how agencies plan or execute campaigns.
There’s also free food and drink if that student loan is looking tight.