SearchNorwich 14
Event summary
It's the first SearchNorwich of 2024 and we're thrilled to bring you an evening of insightful talks and networking opportunities!
SearchNorwich is a free meetup for anyone interested in search marketing, which will bring you talks from the search marketing world to help you:
Learn more about search marketing and all it entails
Meet new people and foster cooperation
Share practical and actionable advice so we can stay one step ahead
Join us on the 21st February at Fuel Studios for an engaging evening in the heart of Norwich's digital marketing community.
The schedule
18:00 - 18:45
Meet new people
Grab a name badge and a drink, wear a smile and you’ll meet some lovely people who want to talk to you about search (and probably other stuff, too!).
18:45 - 19:00
Charity Spotlight: Brave Futures
As a specialist support service for children and young people that have experienced sexual abuse, Brave Futures have been there for thousands of children in the local community, no child should have to recover and make sense of this trauma alone.
Everyone at Brave Futures believes that every child has the right to a childhood free from sexual abuse. Yet the reality is that it is happening far more than people realise.
We are now able to look at prevention. This can be achieved through education, early intervention and raising awareness. Brave Futures plan to ensure that we are all working together to keep our children and young people safe.
19:00 - 19:30
First talk: ChatGPT's Code Interpreter: Your Secret Weapon for SEO Automation Success
In this talk, Seb will show how ChatGPT’s Code Interpreter is the cheat code you need to start automating SEO tasks and improve your data analysis abilities using Python - no prior coding skills required!
Seb will discuss the kinds of SEO activities you can automate with Python and how to use ChatGPT to get started, including what tools to use, example projects and prompts, how to resolve errors, and how to use ChatGPT to develop your own coding skills.
Not coded with Python before? No worries! Whether you’ve taken a Python course in the past but struggled to apply it to the day job, or are completely fresh to coding, Seb will show you how to add another string to your SEO bow.
19:30 - 20:00
Networking and chats
Refill your glasses, grab some snacks and share your thoughts on what you’ve just learned! Drinks and snacks are kindly provided by our sponsor, Search Intelligence.
20:00 - 20:30
Second talk: Empowering In-House Content Projects with AI
In this talk, Yagmur Simsek (SEO Manager) will explore how AI tools can streamline content creation, from automating tasks to sparking new ideas, making it both easier and more efficient for any team to produce engaging content.
You'll learn the basics of incorporating AI into your strategy without deep technical know-how and discover that integrating AI isn't daunting but a practical step towards enhancing and tailoring your content creation process to your audience's needs.
Yagmur will share her insights on starting small and gradually expanding your AI use, ensuring a clear path to transforming your content projects.
20:30 - 21:00
Networking and chats
Last chance to make those connections, add that cool new person on LinkedIn and share a drink or two before we finish for the evening.
The venue
Fuel Studios Floor 5, Kiln House, Pottergate, Norwich NR2 1DX
How to get here
If you’re arriving by car, the nearest car park is Pottergate Car Park which is a 1 minute walk from the venue; alternatively, you can also use the St.Andrews Car park which is a 5 minute walk away.
For those using public transport, Norwich Station (Greater Anglia/EMR services) is an 18 minute walk away (or you can use the station taxi rank).
Travelling by bus? You'll find the nearest bus stop is Castle Meadow, which is a 6 minute walk from the venue.
Accessibility
This venue has wheelchair accessible room access, lifts and facilities.
The venue has a drop off point, just outside of the main entrance.
The speakers
Key takeaways
Video
Slides
In this talk, Seb will show how ChatGPT’s Code Interpreter is the cheat code you need to start automating SEO tasks and improve your data analysis abilities using Python - no prior coding skills required!
Seb will discuss the kinds of SEO activities you can automate with Python and how to use ChatGPT to get started, including what tools to use, example projects and prompts, how to resolve errors, and how to use ChatGPT to develop your own coding skills.
Not coded with Python before? No worries! Whether you’ve taken a Python course in the past but struggled to apply it to the day job, or are completely fresh to coding, Seb will show you how to add another string to your SEO bow.
Seb Atkinson
ChatGPT's Code Interpreter: Your Secret Weapon for SEO Automation Success
Key takeaways
Video
Slides
In this talk, Yagmur Simsek will explore how AI tools can streamline content creation, from automating tasks to sparking new ideas, making it both easier and more efficient for any team to produce engaging content.
You'll learn the basics of incorporating AI into your strategy without deep technical know-how and discover that integrating AI isn't daunting but a practical step towards enhancing and tailoring your content creation process to your audience's needs.
Yagmur will share her insights on starting small and gradually expanding your AI use, ensuring a clear path to transforming your content projects.
Yagmur Simsek
Empowering In-house Content Projects with AI
Our sponsors
365d
24h
60m
60s
Newsletter signup
Please do! Sometimes it can be intimidating to go to a room with a bunch of strangers.
All you'll need to do is to share the event link with friends and colleagues, so they can sign up for the event.
We will always provide vegan and vegetarian and gluten-free options for food and drink where possible. In the case of specifically ordered food, we’ll put a label nearby so you know what is suitable for you. If you have any other dietary requirements please let us know.
Apart from meeting lovely people like yourself, you'll experience some of the most technical conversations going – “Why did Google say they weren’t parsing second-wave javascript inserted canonical tags when it’s proven they do?" – you know, the usual conversation starters!
You’ll also meet people not like you, which is probably more important. Chat with in-house digital marketers or freelancers to hear what they’re saying about working with agencies and what they really need help with.
There’s so much marketing talent in Norwich, including agencies working with huge global brands. Let’s learn together and help each other so we can all get better at our jobs and keep Norwich on the map!
Working in-house gives you the chance to get closer to the brand than anyone, but it’s a double-edged sword. It can be refreshing to meet agency people who work over a varied cross-section of verticals and have had the luxury of trying (and failing) with a wide range of strategies.
Getting to know other digital marketers can lead to great conversations about how to handle the specific challenges of working in-house and how to get the best from agencies.
It's all about collaboration and cooperation, when we learn together, it benefits everyone.
Great digital talent is hard to find and even harder to attract and you’re going to be in a room full of people who are involved in it – we’ve partnered with the University of East Anglia and Norwich City College, so you’ll be able to meet the next rising star in the digital marketing world.
The talks will give you a strategic insight into what to consider for your business. You’ll also be in a room full of people that will want to talk to you about it. They’ll also be great networking opportunities with other local businesses.
In a nutshell, you may find your next employer or apprenticeship in search marketing at SearchNorwich.
You’ll also get invaluable insight into the day-to-day of companies who do search marketing and learn how agencies plan or execute campaigns.
There’s also free food and drink if that student loan is looking tight.