SearchNorwich 2
St Georges Works, 51 Colegate, Norwich NR3 1DD
2 October 2018 at 17:00:00
Event summary
After a fantastic first event, we’re delighted to be returning to St. Georges Work’s for SearchNorwich 2, along with some more lovely pizzas and slightly higher up TVs! The date is set for Thursday 6th September, kicking off at 6:15pm.
What’s this one all about?
SearchNorwich 2 will be introducing East Anglia’s Children’s Hospices (EACH) in the charity spotlight, welcoming Elodie Partridge from Selesti talking about how to properly group content for SEO and making a 1,000 mile round trip, Craig Campbell will be joining us to demonstrate how you can beat Google at their own game with blackhat SEO. Think you know your SEO onions? This is the event for you.
If you’ve never been to a SearchNorwich before, it’s a free marketing meetup in Norwich focusing on bringing together those that want to learn more about search marketing, meet new people and share knowledge.
If you want to find out how real businesses are winning results in Google, what strategies, tools and tactics they’re using – this is the place for you. Every event we also run a charity spotlight, taking just 10 minutes of your time to introduce you to a local Norwich charity who will explain the work they do and how you can help them if you want to get involved.
There’s also free food, drinks, wine and beer! In fact, there are loads of reasons you should come to SearchNorwich.
The schedule
The venue
The speakers
Key takeaways
Video
Slides
Google does not want you to research lots of individual keywords for lots of different pages anymore.
Use 'content clusters' to organise content into a hub and spoke type model
Useful search results are about answers peoples' questions and satisfying intent
Better search rankings comes from context + content
Stay focused on your niche and write for your audience
Consider if you are actually the best person to write the content
Elodie Partridge
Content with more 'crunch'
Key takeaways
Video
Slides
PBNs work and the risk is minimal if you take care and do them properly
You don't have to link directly to your site with PBNs to get benefit
"Boost" sites that link to you by pointing PBN or paid links at them
Delegate, outsource and automate where possible to scale
CTR is definitely at least a temporal ranking factor
Beware those who offer free audits / want access to your Google My Business page
It's possible to outrank big sites if their content (such as contact pages) are poor
Everyone is busy and rarely checks facts, that can get your links if you're prepared
Craig Campbell
Blackhat SEO
Our sponsors
365d
24h
60m
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Newsletter signup
Please do! Sometimes it can be intimidating to go to a room with a bunch of strangers.
All you'll need to do is to share the event link with friends and colleagues, so they can sign up for the event.
We will always provide vegan and vegetarian and gluten-free options for food and drink where possible. In the case of specifically ordered food, we’ll put a label nearby so you know what is suitable for you. If you have any other dietary requirements please let us know.
Apart from meeting lovely people like yourself, you'll experience some of the most technical conversations going – “Why did Google say they weren’t parsing second-wave javascript inserted canonical tags when it’s proven they do?" – you know, the usual conversation starters!
You’ll also meet people not like you, which is probably more important. Chat with in-house digital marketers or freelancers to hear what they’re saying about working with agencies and what they really need help with.
There’s so much marketing talent in Norwich, including agencies working with huge global brands. Let’s learn together and help each other so we can all get better at our jobs and keep Norwich on the map!
Working in-house gives you the chance to get closer to the brand than anyone, but it’s a double-edged sword. It can be refreshing to meet agency people who work over a varied cross-section of verticals and have had the luxury of trying (and failing) with a wide range of strategies.
Getting to know other digital marketers can lead to great conversations about how to handle the specific challenges of working in-house and how to get the best from agencies.
It's all about collaboration and cooperation, when we learn together, it benefits everyone.
Great digital talent is hard to find and even harder to attract and you’re going to be in a room full of people who are involved in it – we’ve partnered with the University of East Anglia and Norwich City College, so you’ll be able to meet the next rising star in the digital marketing world.
The talks will give you a strategic insight into what to consider for your business. You’ll also be in a room full of people that will want to talk to you about it. They’ll also be great networking opportunities with other local businesses.
In a nutshell, you may find your next employer or apprenticeship in search marketing at SearchNorwich.
You’ll also get invaluable insight into the day-to-day of companies who do search marketing and learn how agencies plan or execute campaigns.
There’s also free food and drink if that student loan is looking tight.