SearchNorwich 6
St Georges Works, 51 Colegate, Norwich NR3 1DD
9 April 2019 at 17:00:00
Event summary
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After the last event's brilliant feedback, we’re bringing you more content marketing – but at lower budgets. First you’ll see experience marketer Marco Barra who will be explaining how you can improve your marketing with a bird’s eye view, in his talk Jack of all trades, master of one. We’re then joined by Stacey MacNaught, coming down from Manchester to explain how you can find content marketing success on lower budgets in, Honey, I shrunk the content marketing budget!
Our selected charity this month is Age UK Norfolk.
The schedule
The venue
The speakers
Key takeaways
Video
Slides
With a dynamic and changing digital marketing sector, there are so many skills to learn now and so much competition marketers are being told to broaden their skillsets
T-Shaped Marketers will have broad knowledge covering a wide range of digital tactics whilst having an in-depth knowledge in 1/2 specific areas
Don't stop learning, there's lots of resources available to continuously expand your digital horizons
Marco Barra
Jack of all trades, master of one
Key takeaways
Video
Slides
History has shown that big budgets will bring in lots of backlinks, but this isn't always needed!
For SME's there are some great low cost methods of content production in the slides, and getting links through media kits
Getting market research data is cheaper than you think! Google Surveys and Strawpolls are your best friend here, as are Freedom of Information requests
Content that generates links and buzz can always be achieved on the budget, the idea is the most important part
Stacey MacNaught
Honey, I shrunk the content marketing budget!
Our sponsors
365d
24h
60m
60s
Newsletter signup
Please do! Sometimes it can be intimidating to go to a room with a bunch of strangers.
All you'll need to do is to share the event link with friends and colleagues, so they can sign up for the event.
We will always provide vegan and vegetarian and gluten-free options for food and drink where possible. In the case of specifically ordered food, we’ll put a label nearby so you know what is suitable for you. If you have any other dietary requirements please let us know.
Apart from meeting lovely people like yourself, you'll experience some of the most technical conversations going – “Why did Google say they weren’t parsing second-wave javascript inserted canonical tags when it’s proven they do?" – you know, the usual conversation starters!
You’ll also meet people not like you, which is probably more important. Chat with in-house digital marketers or freelancers to hear what they’re saying about working with agencies and what they really need help with.
There’s so much marketing talent in Norwich, including agencies working with huge global brands. Let’s learn together and help each other so we can all get better at our jobs and keep Norwich on the map!
Working in-house gives you the chance to get closer to the brand than anyone, but it’s a double-edged sword. It can be refreshing to meet agency people who work over a varied cross-section of verticals and have had the luxury of trying (and failing) with a wide range of strategies.
Getting to know other digital marketers can lead to great conversations about how to handle the specific challenges of working in-house and how to get the best from agencies.
It's all about collaboration and cooperation, when we learn together, it benefits everyone.
Great digital talent is hard to find and even harder to attract and you’re going to be in a room full of people who are involved in it – we’ve partnered with the University of East Anglia and Norwich City College, so you’ll be able to meet the next rising star in the digital marketing world.
The talks will give you a strategic insight into what to consider for your business. You’ll also be in a room full of people that will want to talk to you about it. They’ll also be great networking opportunities with other local businesses.
In a nutshell, you may find your next employer or apprenticeship in search marketing at SearchNorwich.
You’ll also get invaluable insight into the day-to-day of companies who do search marketing and learn how agencies plan or execute campaigns.
There’s also free food and drink if that student loan is looking tight.