SearchNorwich 7
St Georges Works, 51 Colegate, Norwich NR3 1DD
4 July 2019 at 17:00:00
Event summary
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After the last event’s brilliant feedback, we’re bringing you more content marketing at lower risks. First you’ll see experienced marketer, comedian and entrepreneur Dom Hodgson who will be chatting about Fiverr, in his talk Adventures in Outsourcing your digital marketing on the cheap.
Martin House Hospice for Children and Young People is the chosen charity spotlight, with Dom Hodgson providing some more information about them!
The schedule
The venue
The speakers
Key takeaways
Video
Slides
When launching a new product, there are certain steps which you can carry out
Use Paid advertising platforms - such as Google Ads and Facebook with important tasks such as Ad copy creation and keyword research
SEO audit
Social media marketing
Press Release
Fiverr offers many services, as well as digital marketing, for approximately $5
Dom Hodgson quickly realises why these services were so cheap
Dom Hodgson
Adventures in outsourcing your digital marketing on the cheap
Key takeaways
Video
Slides
Consider 'The Buyer's Journey', where users will be aware of a problem they have, they will consider some solutions from online, and finally decide to take action
Produce a list of seed keywords in relation to this
Produce keywords which correlate with all three phases of 'The Buyer's Journey', from the seed keyword list
Use metrics to track effectiveness of keywords - search volume, estimated CPC, competition, difficulty, and organic CTR
Google Search Console can be used to see what is ranking, as well as SEMrush and Moz
Analyse competitor keyword usage
Map and track research
Daniel Brooks
Keyword research: Tips & tactics that generate clicks & impressions to implement tomorrow!
Our sponsors
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Newsletter signup
Please do! Sometimes it can be intimidating to go to a room with a bunch of strangers.
All you'll need to do is to share the event link with friends and colleagues, so they can sign up for the event.
We will always provide vegan and vegetarian and gluten-free options for food and drink where possible. In the case of specifically ordered food, we’ll put a label nearby so you know what is suitable for you. If you have any other dietary requirements please let us know.
Apart from meeting lovely people like yourself, you'll experience some of the most technical conversations going – “Why did Google say they weren’t parsing second-wave javascript inserted canonical tags when it’s proven they do?" – you know, the usual conversation starters!
You’ll also meet people not like you, which is probably more important. Chat with in-house digital marketers or freelancers to hear what they’re saying about working with agencies and what they really need help with.
There’s so much marketing talent in Norwich, including agencies working with huge global brands. Let’s learn together and help each other so we can all get better at our jobs and keep Norwich on the map!
Working in-house gives you the chance to get closer to the brand than anyone, but it’s a double-edged sword. It can be refreshing to meet agency people who work over a varied cross-section of verticals and have had the luxury of trying (and failing) with a wide range of strategies.
Getting to know other digital marketers can lead to great conversations about how to handle the specific challenges of working in-house and how to get the best from agencies.
It's all about collaboration and cooperation, when we learn together, it benefits everyone.
Great digital talent is hard to find and even harder to attract and you’re going to be in a room full of people who are involved in it – we’ve partnered with the University of East Anglia and Norwich City College, so you’ll be able to meet the next rising star in the digital marketing world.
The talks will give you a strategic insight into what to consider for your business. You’ll also be in a room full of people that will want to talk to you about it. They’ll also be great networking opportunities with other local businesses.
In a nutshell, you may find your next employer or apprenticeship in search marketing at SearchNorwich.
You’ll also get invaluable insight into the day-to-day of companies who do search marketing and learn how agencies plan or execute campaigns.
There’s also free food and drink if that student loan is looking tight.