SearchNorwich 8
St Georges Works, 51 Colegate, Norwich NR3 1DD
30 July 2019 at 17:00:00
Event summary
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After the success of the last meetup (where we got a record attendance!) we’re going to be bringing you some technical SEO and much loved content marketing. First you’ll see Chris Green who will be chatting about technical SEO and his experience with website migrations in his talk, and secondly some much loved content marketing from Lexi Mills.
The schedule
The venue
The speakers
Key takeaways
Video
Slides
Set Expectations Early – what improvements can you expect, what content is needed, what potential issues lie with the new platform?
Benchmark performance, show stakeholders what does/doesn't work early on - use this to inform the migration prep
Technical SEO fixes alone don't improve rankings at site migrations
Learn to work well with external parties, the project success depends on it
SEOs alone build bad websites, know when to butt-out, but more importantly when to butt back in
The CMO is more likely to cause SEO-issues than the CMS is
Chris Green
Essential technical SEO learnings from launching/migrating over 120 websites
Key takeaways
Video
Slides
Not every business or client is in an optimum place to implement an integrated PRSEO strategy. Typically small to medium size firms are able to do this quicker. Larger firms always get more benefit from this type of strategy if key teams such as brand, social, PR, content and SEO can work together to agree on a strategy that fits in with their current workflow ahead of starting to implement this. Scheduling check ins with each team head can also significantly increase results and reduce friction from doing so.
Setting up a strong press office that is clearly mapped out will not only increase the amount of press articles created by tradition journalists but also position you to get media placements from increasing amount of articles created by robo/ AI.
Creating a tiered set of performance metrics that change and adapt over time allows for a team to clearly monitor progress of PR SEO activities. Some metrics are not possible to Turkey measure impact initially for example DA growth. However measuring amount of warm leads and confirmed articles can be measured in the first few months.
Being fast it critical to gaining both quantity and quality results. Building agile teams and seeking out multiple spokespeople who can be quoted on a variety of specialist areas significantly aids this.
Planning product launches in phases helps to not only increase results but also create a strong sustainable drumbeat of coverage.
Targeting trade and business press to help build awareness of a brand with both media and consumers ahead of larger launches is often the gold ticket to success and we are seeing that a focus on trade and business media seems to be showing better movements in rankings than ‘one hit wonder’ campaigns that built a glut of links and coverage.
Lexi Mills
Fail Free Content Marketing that builds links and influence
Our sponsors
365d
24h
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Newsletter signup
Please do! Sometimes it can be intimidating to go to a room with a bunch of strangers.
All you'll need to do is to share the event link with friends and colleagues, so they can sign up for the event.
We will always provide vegan and vegetarian and gluten-free options for food and drink where possible. In the case of specifically ordered food, we’ll put a label nearby so you know what is suitable for you. If you have any other dietary requirements please let us know.
Apart from meeting lovely people like yourself, you'll experience some of the most technical conversations going – “Why did Google say they weren’t parsing second-wave javascript inserted canonical tags when it’s proven they do?" – you know, the usual conversation starters!
You’ll also meet people not like you, which is probably more important. Chat with in-house digital marketers or freelancers to hear what they’re saying about working with agencies and what they really need help with.
There’s so much marketing talent in Norwich, including agencies working with huge global brands. Let’s learn together and help each other so we can all get better at our jobs and keep Norwich on the map!
Working in-house gives you the chance to get closer to the brand than anyone, but it’s a double-edged sword. It can be refreshing to meet agency people who work over a varied cross-section of verticals and have had the luxury of trying (and failing) with a wide range of strategies.
Getting to know other digital marketers can lead to great conversations about how to handle the specific challenges of working in-house and how to get the best from agencies.
It's all about collaboration and cooperation, when we learn together, it benefits everyone.
Great digital talent is hard to find and even harder to attract and you’re going to be in a room full of people who are involved in it – we’ve partnered with the University of East Anglia and Norwich City College, so you’ll be able to meet the next rising star in the digital marketing world.
The talks will give you a strategic insight into what to consider for your business. You’ll also be in a room full of people that will want to talk to you about it. They’ll also be great networking opportunities with other local businesses.
In a nutshell, you may find your next employer or apprenticeship in search marketing at SearchNorwich.
You’ll also get invaluable insight into the day-to-day of companies who do search marketing and learn how agencies plan or execute campaigns.
There’s also free food and drink if that student loan is looking tight.