SearchNorwich 9
St Georges Works, 51 Colegate, Norwich NR3 1DD
30 September 2019 at 17:00:00
Event summary
We’ve got Steven van Vessum flying in from the Netherlands to talk to you about SEO fails and when it all goes horribly wrong.
Interested in how the big players do SEO? Andrew Smith, ex-head of SEO for giants such as Expedia, CheapFlights and eDreams if flying in from Spain to talk to you about big site SEO.
The schedule
The venue
The speakers
Key takeaways
Video
Slides
Always ask yourself how things could’ve been prevented so they don’t happen again in the future.
Have better test processes, monitor, educate yourself on best practices and don’t rush updates.
Discuss with your peers; this is essential, they may be able to give you tips on how to deal with issues.
Involve specialists early on, not when the problems have already happened.
Steven van Vessum
SEO disasters: the good, the bad and the taboo
Key takeaways
Video
Slides
Standardise your reporting: set a cadence.
Focus on KPI's that the business cares about, not just the SEO's.
Monitor for problems: on big sites, problems tend to be a lot worse!
Monitor robots.txt: changes are made without you realising.
If traffic has dropped, it's usually an internal problem rather than external, so always look internally first.
Stay on top of what Google is telling you to fix.