SearchNorwich 9
St Georges Works, 51 Colegate, Norwich NR3 1DD
30 September 2019 at 17:00:00
Event summary
We’ve got Steven van Vessum flying in from the Netherlands to talk to you about SEO fails and when it all goes horribly wrong.
Interested in how the big players do SEO? Andrew Smith, ex-head of SEO for giants such as Expedia, CheapFlights and eDreams if flying in from Spain to talk to you about big site SEO.
The schedule
The venue
The speakers
Key takeaways
Video
Slides
Always ask yourself how things could’ve been prevented so they don’t happen again in the future.
Have better test processes, monitor, educate yourself on best practices and don’t rush updates.
Discuss with your peers; this is essential, they may be able to give you tips on how to deal with issues.
Involve specialists early on, not when the problems have already happened.
Steven van Vessum
SEO disasters: the good, the bad and the taboo
Key takeaways
Video
Slides
Standardise your reporting: set a cadence.
Focus on KPI's that the business cares about, not just the SEO's.
Monitor for problems: on big sites, problems tend to be a lot worse!
Monitor robots.txt: changes are made without you realising.
If traffic has dropped, it's usually an internal problem rather than external, so always look internally first.
Stay on top of what Google is telling you to fix.
Andrew Smith
Tips for dealing with large site SEO
Our sponsors
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Newsletter signup
Please do! Sometimes it can be intimidating to go to a room with a bunch of strangers.
All you'll need to do is to share the event link with friends and colleagues, so they can sign up for the event.
We will always provide vegan and vegetarian and gluten-free options for food and drink where possible. In the case of specifically ordered food, we’ll put a label nearby so you know what is suitable for you. If you have any other dietary requirements please let us know.
Apart from meeting lovely people like yourself, you'll experience some of the most technical conversations going – “Why did Google say they weren’t parsing second-wave javascript inserted canonical tags when it’s proven they do?" – you know, the usual conversation starters!
You’ll also meet people not like you, which is probably more important. Chat with in-house digital marketers or freelancers to hear what they’re saying about working with agencies and what they really need help with.
There’s so much marketing talent in Norwich, including agencies working with huge global brands. Let’s learn together and help each other so we can all get better at our jobs and keep Norwich on the map!
Working in-house gives you the chance to get closer to the brand than anyone, but it’s a double-edged sword. It can be refreshing to meet agency people who work over a varied cross-section of verticals and have had the luxury of trying (and failing) with a wide range of strategies.
Getting to know other digital marketers can lead to great conversations about how to handle the specific challenges of working in-house and how to get the best from agencies.
It's all about collaboration and cooperation, when we learn together, it benefits everyone.
Great digital talent is hard to find and even harder to attract and you’re going to be in a room full of people who are involved in it – we’ve partnered with the University of East Anglia and Norwich City College, so you’ll be able to meet the next rising star in the digital marketing world.
The talks will give you a strategic insight into what to consider for your business. You’ll also be in a room full of people that will want to talk to you about it. They’ll also be great networking opportunities with other local businesses.
In a nutshell, you may find your next employer or apprenticeship in search marketing at SearchNorwich.
You’ll also get invaluable insight into the day-to-day of companies who do search marketing and learn how agencies plan or execute campaigns.
There’s also free food and drink if that student loan is looking tight.